1. You will Need A “Cover” Image of 850×315 pixels
If you have already updated your personal Facebook page, you are familiar with the concept since the new Facebook fanpages work exactly the same way. Go and have a look at some of the top-banner-images to get an idea what the banner-image is all about. Here some ideas… Please note that Facebook does not allow any “Call to action” or “Sales pits” in the new Facebook page. This means also that you cannot add contact info or encourage Facebook visitors to contact you. The image for this space needs to be about 850×315 pixels.
2. You May Want A New Profile Image
Depending on the current profile image and it’s measurements, you may want to change it. The new space is square, and will be placed at the bottom left corner of your cover image. You may want to have this image be very different then the cover banner image or you may want to be more creative with the profile image. See some creative examples from personal pages that may help you in making your new profile image. See creative examples…
3. Customize The Order Of Your Apps
You can now decide what order to display your photos, your”likes” and your Facebook apps (like your welcome page, polls, events, etc.). Photos does have to come first, but the rest off the links and their order is up to you. Order them by their importance in your social media marketing strategy.
4. Control Your Status Updates
Of course you can edit, or delete your status updates, but now you have some new nice options. You can “highlight” an update by clicking on a star icon in the upper right hand corner of the post. Highlighting an update results in that update spanns twice as wide as your standard updates. You can use this to get more attention to your important posts. If you have something really important (call to action, announcement, event, etc.) that you would like to keep at the top of your timeline, that is where “pinning” comes in. When you pin an update, it moves that update to the top of your timeline. Anyone looking at your timeline will see pinned update first.
5. Add Your website URL To Your “About” Section
With the update your “about” section becomes more important, but it hides a lot of your old/original information. At a minimum, make sure that you add your website URL to your about text (in addition to the real spot that your URL is supposed to be). This will help people to navigate to your website from your Facebook page. Be careful not to add too much text, or your www-address will get cut off. Note that is you want to show your address in your About us -fields then your www-address will not fit in. It is better to hide the address and show your www-address. But to get the www-address show on your Facebook page then you need to add it as the first thing in the About Us -field in the About us -editing page.
So by now you may have realized that it is not the end of the world. Facebook is changing…again. Will it be bad, good, or the same? It is difficult to tell. One thing you can be sure of is if your prepare your page for the change, it should not negatively impact your brand. If you would like more info, here is a step by step guide to help you get everything set up. Step by step guidebook!
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